The Ultimate Family Style Guide for Stress-Free, Beautiful Photos
This family style guide is here to take the stress out of getting ready for photos. Wondering what to wear, if the kids should match, or whether patterns are okay? I know it can feel overwhelming—but don’t worry. This guide makes it simple so you can focus on enjoying your session and loving the final images.
At the end of the day, the biggest rule is this: be yourselves. These photos are about your family and the love you share—not stiff outfits that don’t feel like you.
Dressy vs. Casual: Finding the Balance
Your family photos should look put together without feeling over the top.
Ladies & Girls
Dresses work beautifully. Go for flowy styles like A-line or layered skirts, or even overall dresses for the little ones. Comfort is key—if you feel good, it’ll show in the photos.
Everyone Else
Think dressy-casual. Button-downs, sweaters, chinos, or long pants look polished but not fussy. The goal is to complement each other without looking identical.
Formal Color Palette Ideas
For a more elevated look, richer tones photograph beautifully and add depth:
Jewel tones like emerald, sapphire, ruby, or amethyst
Deep neutrals such as charcoal, navy, or chocolate brown
Metallic accents in gold, bronze, or silver for accessories
Classic black-and-white combinations for a timeless, formal aesthetic
These palettes add a sophisticated feel while still working together as a cohesive family look.
Add Personality with Texture, Patterns, and Fabrics
Photos come alive when you mix in some variety!
Texture: Ruffles, lace, corduroy, or knit sweaters add depth without being distracting.
Patterns: Subtle patterns are great—just avoid anything too busy or loud. The clothes should complement you, not compete with you.
Fabrics: Flowy materials like cotton and linen photograph beautifully. Skip clingy fabrics that don’t move well.
Men’s Style Tip: Fit Matters
Guys—fit is everything! Slim or tailored fits (not too tight, not too baggy) always look sharp. Avoid oversized or sloppy clothing that can make photos look less polished.
Colors That Always Work
The right color palette helps tie everything together.
Soft earth tones & pastels: Think sage green, dusty blue, blush, beige, or warm browns. These tones feel natural and timeless.
Skip the neon & logos: Bright neon colors reflect onto skin and distract from faces. Logos and bold graphics take attention away from the connection in your photos.
Building Outfits the Easy Way
Let’s put together the ultimate family style guide outfit, one step at a time:
Start with one outfit and build around it—usually mom’s because her outfit is the anchor!
Mom’s Outfit: Choose something comfortable and chic with a little texture.
Color Palette: Once mom’s look is set, pick a palette of 2–3 colors for everyone else to coordinate with.
Kids’ Outfits: Dress them to complement, not match. Coordinated colors keep everything balanced without looking too staged.
Dad’s Outfit: Go neutral with a button-down, sweater, or long pants. Tailored and simple always works.
Visual Inspiration: Check out my Pinterest Family Shoot Style Guide Board here. It’s loaded with color palettes to give you some ideas. You will also find some links for easy shopping.
Hair & Makeup: Unleash Your Inner Superstar
Professional Styling: If you’re planning to book hair or makeup, schedule it early so you’re not rushing.
DIY Makeup: Keep it simple but bold enough for camera. False lashes or mascara help eyes pop, and soft matte lip colors always photograph well.
Head over to my session prep guide for more info.
A Note on Accessories
Don’t forget the little things—accessories can add personality without stealing the show. Suspenders, bowties, scarves, hats (not baseball caps), or layered jewelry can finish off the look. And always empty pockets! Bulky phones or keys are distracting in photos.
Wrapping it Up
Family photos should never feel like a stressful fashion show. When you choose outfits that feel natural, coordinate colors instead of matching, and add in little touches of personality, the result is timeless, relaxed images that feel like you.
If you need extra inspiration, I keep a Pinterest Family Style Guide Board ready with ideas. And if you’re ever unsure, send me a quick message—I’m always happy to help with styling before your session.
I can’t wait to capture your family just as you are—comfortable, connected, and full of love.
Hey y’all, I’m Diana—Virginia photographer, wife, mom, bonus mom, and proud Gramma! I’ve loved photography since childhood, and after years of putting that dream on hold, I finally went back to school and earned my degree in digital photography. I started Diana Marie Photo Studio in 2023 and haven’t looked back since. Based near Williamsburg, Virginia and servicing the surrounding Hampton Roads areas, I photograph everything from senior portraits to branding sessions (plus a sprinkle of families and newborns). I’m all about capturing images that feel like you—confident, timeless, and full of life.
